Newspaper Marketing : Advantages Exposed

The large number of advertising vehicles available these days has caused it to be difficult for many advertisers to distribute their advertising budgets. From traditional newspaper advertising to interactive web-based advertising, the opportunities for advertisers are endless. A wholesome combination of the and other advertising media is ultimately the very best method of an effective campaign. However, lately the nay-sayers of newspaper advertising have started to garner attention. Allow me to refresh your memory on the continued advantages of newspaper advertising.

Newspapers have been gracing the doorsteps of American homes since early 1700s. That’s over 300 years of budding romance between American consumers and their beloved newspapers. Lee Clow, the Chairman & Global Director of TBWA\Worldwide explains that the, “Newspaper is really a special medium. It’s not urgent, not yesterday or tomorrow but today. Sitting with a newspaper and a walk in the morning will always be one of the very most intimate media experiences there is.” The title of this short article is “Newspaper Advertising…Benefits Revealed” so… when will the benefits be revealed? I am addressing that! The newspaper has generated its reputation as a trusted supply of information; this goes for not just its articles but for the advertisements it features as well. pool result  Every person newspaper has guidelines and restrictions that really must be met by each advertiser. This is not always the case with the truckload of advertisers that place ads on the web. Unfortunately, there are unscrupulous people and companies that have the ability to post ads on various websites without undergoing any type of screening. Consumers can continue to feel secure comprehending that advertisements making it to print have been checked out and approved due to their benefit.

Another advantage to newspaper advertising is the portable/permanent facet of a newspaper. A newspaper is quickly toted from home to work, to lunch, back once again to work and back once again to home. This enables readers to get the paper if it is convenient for them. In terms of the permanent feature of the newspaper… let us look at an example. Over a walk you’re perusing the pages of your neighborhood paper. You run into an ad for a new service that strikes your fancy. You set the paper aside until later if you have some leisure time and can research the product. Later that week, you select up the ad and make a phone call to the business advertising the product. The exact same product is advertised while you are surfing the web. You bookmark the site to be able to go back to the site later. However, later that week the ad is seemingly gone from the site. Can it be on a rotation? Was the ad pulled? You could never know. This example might be a bit dramatic, nonetheless it illustrates the main benefit of a real ad that someone can revisit and review.

Possibly the best argument for making the case for newspaper advertising is the “opt-in” feature. The world is packed with annoying advertisements (not to say they don’t work), TV commercials, pop-up internet ads, spam emails, etc. etc. etc. Newspaper advertisements continue to be an opt-in advertising method. People can decide whether they are going to read your newspaper ads. They know the ads are there, alongside the articles they read everyday, and they have the choice. And as it turns out many adults are making the decision to learn those ads, since they locate them useful. In a 2007 study done by Mediamark, 51% of the adults they interviewed said which they found newspaper advertising “somewhat/very useful.” This very day and age, people do not desire to be bothered. Case and point? DVRs are becoming increasingly popular and allowing people to totally skip over commercials. People are finding a way around commercials, anti-spam filters are finding approaches to weed out spam emails, pop-up blockers are eliminating pop-up ads. The list goes on. However, newspaper ads have not become an irritation, they continue to be a way to obtain useful information for readers of the newspaper.

Advertisers have a difficult decision in distributing their advertising budgets. There is no “right answer” for how or where to pay your money. No advertising plan is going to be right for many advertisers. Each advertiser must test different ads in different mediums to be able to discover what will produce results. Newspapers have long been a valued method of advertising to companies and individuals round the world. They provide benefits to advertisers that net based advertising cannot. Newspaper advertising remains working for advertisers that continue to identify its value. When you’re divvying your advertising budget this year; do your research, weigh your alternatives, but don’t overlook the worthiness that newspapers have always offered advertisers.